After a slow start to the summer, businesses along the Jersey Shore are reporting a strong finish to the season. According to Cape May County tourism officials, early indicators suggest that this year's revenue is comparable to last year's, despite a significant drop in Canadian visitors.

The summer began with challenges, including inclement weather and economic concerns. Tim McLoone, a restauranteur in Monmouth County, noted that rain affected business, with 11 weekends losing one of the three days to poor weather. In mid-August, Hurricane Erin caused dangerous rip currents, closing beaches and impacting boardwalk business. However, as the season progressed, conditions improved, allowing businesses like Unwind Records and Comics in Asbury Park to see better results.

One of the most significant challenges this summer was the decline in Canadian tourism, which dropped by 30%. As reported by the Courier-Post, this decline is attributed to international policy conflicts, such as tariff hikes and unfavorable exchange rates, making travel to the U.S. more expensive for Canadians. Cape May County, particularly Wildwood, has traditionally been a popular destination for Canadians, especially during Quebec's "construction holiday."

Despite these setbacks, local tourism officials are optimistic about the future. They are preparing marketing campaigns to attract visitors back next year, hoping to overcome the current challenges. As Travel and Tour World reports, the long-standing connection between Cape May County and Canadian visitors offers hope for a rebound in tourism.

Steve Andrews